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Milano e l'Expo 2015



Oldest flour in the world heads to Expo 2015

The oldest grinding flour in the world will be on display at the Milan Expo 2015 and is set to "revolutionize understanding of Paleolithic man", officials announced on Thursday. Found in Bilancino, Florence in 1996, the 30,000-year-old flour will be part of the Tuscany Region's program on evolution of food. "It revolutionizes knowledge on human nutrition because up until now, it has been widely recognized that the nomadic hunter-gatherers of the Upper Palaeolithic were essentially carnivorous", archeologists Biancamaria Aranguren of the Archaeological Superintendence of Tuscany and Anna Revedin from Italian Institute of Prehistory and Early History IIPP said. Archaeologists discovered the flour while investigating a Neolithic settlement with stones recognized as a mill and a pestle. A research program helmed by IIPP identified starch traces on the stone as "prehistoric flour" from Typha, the marsh plant cattail. "The presence of these starch granules represent the oldest direct evidence not only of the use of food plants, but especially a real 'recipe' for the preparation of a food of vegetable origin", Revedin and Aranguren said. The research program was funded by the Florence Savings Bank.

China to be best presented at Milan Expo 2015

Milan Expo commissioner Giuseppe Sala has said that China would be the best presented country at the upcoming 2015 Milan World Expo.

Sala said China will build three pavilions at the fair, including a national one, as well as other two buildings created by Vanke and Chinese companies.

"We estimate at least one million Chinese visitors would come to the fair," Sala forecasted.

According to the event's organizing committee, 500,000 tickets have been sold in China, but it expects three times that number of Chinese visitors during the five-month event.

Visitors from all over the world would have the chance to explore 53 country pavilions, nine clusters and some theme-based pavilions.

"Considering that a visit will last 6-7 hours a day, it will not be enough to see everything in a single day," Sala said.

Milan Expo, scheduled to take place in the Italian business capital from May 1 to Oct. 31, 2015, is expected to attract over 20 million visitors. 


Expo 2015 'Google Translate' scandal: World fair organisers in Milan accused of doing English-language translation on the cheap

The organisers of the most prestigious world fair on the planet, subject to hundreds of thousands of pounds of investment and put on only once every five years, have been accused of using Google Translate to produce their English-language website.

Expo 2015 will open in Milan on 1 May, and promises to "feed the planet" with the presentation of new innovations and technologies in food from around the globe. Almost 150 countries will be participating in the exposition, and organisers are expecting up to 20 million people to visit over its five-month run.

But the website encouraging them to do so has come under heavy fire for offering attendants the chance to "smell fragrant bells", "stay out till the morning in some disco" and learn about "food squandering reduction" in what appear to be a series of translation gaffes.

A blog dedicated to fair pay for translators has previously criticised Expo 2015 for giving contracts to agencies that offer its workers "pitiful rates". No Peanuts for Translators said that despite the generous fees offered by Expo 2015, they consistently chose agencies which undercut qualified translators.

The extraordinary results have been the subject of reports in Italian papers including the daily Corriere della Sera, and many carried screenshots showing that the English on Expo2015news.org matched exactly with what you get when you put the Italian version into Google Translate.

The site has reportedly been amended since newspapers revealed some of the worst mistakes – but plenty are still evident.

One article, entitled: "Regione che vai, progetto che trovi" and with the first line: "Turismo ma non solo." Translated with Google's free service, it reads rather oddly: "Region that go, the project that are. Tourism, but not only." Sure enough, that's how it appears on the Expo 2015 website.

No Peanuts said: "Thanks to what has become the 'best practice' for Italian translation agencies – farm projects out to non-native speaking IT>EN translators and pay them badly… this is what Expo 2015 is getting for its money.

"The theme of the Expo, just as a reminder, is 'Feeding the Planet'.

Underneath a screenshot of one Expo 2015 article entitled "Why Milan" (without a question mark), the blog's authors said: "We couldn't agree more. 'WHY, Milan?' is exactly the right question to be asking."

An English-language spokesperson for Expo 2015 was not immediately available for comment.



Women entrepreneurs positioned to profit from Expo 2015

 Female entrepreneurs could stand to profit more than the average businessperson as a result of the tourist influx for Milan's Expo 2015, according to figures released on Friday by the Observatory of Female Entrepreneurship of Unioncamere, an organization that represents chambers of commerce across Italy. Of the 1.3 million female-owned businesses in Italy, 29% operate in tourism or food services, compared to 22% of businesses operating in these sectors overall. Female-owned businesses represent just 21.5% of Italian businesses, but Unioncamere President Ferruccio Dardanello said that statistic is growing. "The data show women are gaining a bigger space over time in our productive fabric because they're dynamic and attentive to the market," Dardanello said. "They understand that for our country, sectors especially like tourism, hospitality, culture, and personal services are deposits of wealth yet to be excavated and put to use," he said.

Credits: Gazzettadelsud.it

Renzi to attend event to develop Expo 2015 Milan Charter

Premier Matteo Renzi will be on hand for Expo 2015's "Expo of Ideas" event at Milan's Hangar Bicocca art museum on February 7, Agriculture Minister Maurizio Martina said Monday.
    "More than 500 people will meet and work together towards the Milan Charter," Martina said, referring to the document which will bind countries to food and development related objectives.
    The Charter will be delivered to United Nations Secretary General Ban Ki-moon when he visits the Milan world's fair in October.
    Martina said the Milan Charter will be like the Kyoto Protocol on climate change, but for food.
    Agriculture ministers from countries attending Expo are due to sign the charter June 4 at an international forum.

from ANSA.IT

Expo Milano 2015 on home stretch

by Marzia De Giuli

MILAN, Italy, Dec. 20 (Xinhua) - With only 132 days to go before the opening of Expo Milano 2015 on May 1, the world exposition's site is in ferment to keep the promise to provide for visitors the so-called "biggest restaurant of the world."

In a press conference held in the Italian business capital at the end of this week, organizers said 80 percent of main works are complete and some of the 80 pavilions, of which 53 self-built, are almost ready. Some 2,800 people are working at the expo site and they will become 3,500 next month. In the past years, Expo Milano 2015 has been blamed for serious delays in the construction works.

"Some four months before the opening, we have sold more than 7 million tickets," Expo Sole Commissioner of the Italian Government Giuseppe Sala said. The figure is about one third of the total number of tickets for the expected 20 million visitors from all over the world, he added.

Sala stressed the upcoming exposition, dedicated to nutrition, food security and sustainable development, will especially be an opportunity for the youth. Many learning activities will be dedicated to children, while training projects will be activated for 200 university interns. The volunteers program has registered more than 15,000 international young people, mostly students, so far.

In fact the six-month event will be a sort of "multi-sensory journey" in the world of food to discover the history, variety, production process and tasting of dishes from the 144 participant countries and regions, he said.

There will be around 100 restaurants in the pavilions at the exhibition site. "We want Expo Milano 2015 to be the biggest restaurant in the world," Sala stressed. The Expo Milano 2015 mascot, Foody, stands for community, diversity and food in the broadest sense, as a source of life and energy.

But the common focus, dressed with plenty of in-depth meetings and high-profile initiatives, Sala highlighted, will be "on the fundamental need to feed the entire planet with a sustainable approach to nutrition." A formal document, the so-called Chart of Milan, will be drawn up and presented to the United Nations (UN) to join hands at the international level and fight against hunger.

Awareness campaigns and edutainment activities will play a crucial role to arouse awareness on the sustainable nutrition issue. For example, Sala said, visitors will find an exciting approach at the Swiss Pavilion, where huge silos will be filled with food from Switzerland at disposal of visitors.

The idea is that the visitors have to be responsible with the amount of pieces they grab, because the pavilion will be filled up only two or three times during the whole expo period, which should simulate the limited resources on the earth and make a hint to a responsible conservation of them.

Sala highlighted the "festival atmosphere" of the world exposition, which every day will celebrate the National Day of a participating country. The Open Air Theater every evening will host the exclusive show of the Cirque Du Soleil. The site will be open from 10:00 a.m. local time(0900GMT) to 11.00 p.m.

Italian tenor Andrea Bocelli and fashion designer Giorgio Armani will inaugurate the Expo Milano 2015 with special shows on April 30. Chinese pianist Lang Lang and Juventus football club goalkeeper Gianluigi Buffon are among the other famed "expo ambassadors."

Organizers explained that the expected 250,000 visitors per day will be able to reach the expo - located in the northwestern part of Milan over an area of about 1 million square meters and designed in a shape of an island - from the city center in about half an hour by metro or train. More than 70 percent visitors are expected to reach the site with public transport, while nearly 25,000 car parks will be available for those traveling by car.

Italy's public sector has invested 1.3 billion euros(1.59 billion U.S. dollars), with additional around 1 billion euros coming from participants. Revenues of 800 million euros are expected from the sale of tickets and merchandising, while an added value of 5 billion euros has been estimated in the touristic sector. (1 euro = 1.22 U.S. dollars)

Chinese back for more after buying 1 mn Milan Expo tickets

Chinese buyers are set to come back for more Milan Expo 2015 tickets, having already snapped up one million tickets for next year's World Fair, Culture Minister Dario Franceschini said Wednesday. "The Chinese government agency that is handling Expo has already bought one million tickets and it is about to buy a second batch," Franceschini said of the event, which will run from May to October next year under the banner, Feeding the Planet, Energy for Life. "There is enormous attention (on Expo) and it's a great opportunity for Italy to modernise, investing in sustainable, quality tourism and digitalisation, as tourism is online now. "So it's a really great opportunity". Franceschini said the event, whish is expected to attract around 20 million visitors in total, will provide a big lift for the recession-battered Italian economy. "I expect it to give a big contribution to economic growth," he said. "In the midst of the crisis, tourism is holding up, above all international tourism. 2015 will be a very important year for our country". Franceschini added, however, that Milan Expo's potential was not being give its due in its homeland. "You are underestimating Expo and we all are," the minister told reporters. "The international attention (on it) is enormous".

da gazzettadelsud.it

Putin to attend Expo 2015

Russian Foreign Minister Sergey Lavrov on Thursday confirmed that President Vladimir Putin will attend Milan Expo 2015, Italian Foreign Minister Paolo Gentiloni said after a bilateral meeting in Basel. Gentiloni added that relations between Rome and Moscow have not broken down, amid the crisis in Ukraine, which has led the European Union to impose sanctions on Russia. "Despite the sanctions, which caused a 10% reduction in trade between Italy and Russia in the first six months of this year, we agreed that we are both intent on promoting and encouraging cooperation in the economic sectors not subject to sanctions," Gentiloni said, giving the example of tourism.

Medici tapestries reunited for Expo 2015


Twenty famous Medici tapestries featuring the stories of Joseph theJew are to be brought together in an itinerant exhibition to coincide with Milan Expo2015.
The tapestries, commissioned by Cosimo I de' Medici for Florence's Palazzo Vecchio in1545, are currently divided between their original home in the Tuscan capital and theQuirinal Palace in Rome and have recently been restored. The works by Italian Manneristpainters Pontormo and Bronzino will go on display in the capital in January beforetravelling to Milan, where they will be on show from April through September to coincidewith the World's Fair.
The exhibition will then end up in Florence at run there until January 2016.
"It is an extraordinary opportunity that puts into effect the supporting ideas of Expo, namely the power of beauty and know-how," said Agriculture Minister Maurizio Martinaof the exhibition that reunites the 20 tapestries after nearly 150 years. Expo 2015 will runin Milan from May through October 2015 on the theme 'Feeding the planet, energy forlife'.

Generali will insure Milan Expo 2015

Insurer Generali Italia has won the contract to provide civil liability and damage insurance for Milan Expo 2015. The coverage will be provided through its Global Corporate and Commercial business unit. "The partnership with Generali is a guarantee for Expo Milan 2015," said Expo commissioner Giuseppe Sala. "The insurance instruments developed for the universal exhibition allow us to work with serenity on the construction and organization of the event, and will be critical during the six months of the event, to give to the 20 million expected visitors an extraordinary experience, in complete safety," said Sala. The contract will require Generali to cover damage to property, contents of various exhibitions as well as liability insurance during the final construction phase of the world's fair that begins on May 1 and continues for six months. The insurance contract also covers Milan Expo for the next 10 years.
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